1953

1953

Pichrita Boonyarataphan was born in Bangkok, Thailand.

1974

1974

Diploma from the Ecole de Mannetie- Mannequin Claude Le’Lief, Paris, France Pichrita Boonyarataphan entered the industry by modeling for Torrente Fashion House [Torrente Haute Couture, Paris, France]. She was trained as a mannequin (model) at “Claude Leliet – private school”.

1982

1982

First launched her design at at “SODA” clothing, who is her friend.

1985

1985

Launched ‘PICHITA’ Pret-a-Porter at Charn Issara Tower

1991

1991

World Bank and International Monetary Fund (IMF) Convention ‘Spouses Luncheon’ fashion show, Thailand/Her Majesty the Queen of Thailand’s Charity fashion show, Thailand/ Foundation for the Handicap fashion show. Thailand

1993

1993

Relocated and renamed her boutique to “ Atelier Pichita ” and Pichita Haute Couture. Sukhumvit 31, Bangkok.

1994

1994

Launched PICHITA Chaussures

2004

2004

First Thai designer to show at Milan Fashion Week – the collection was selected as “Best Asia Design”. Milan Fashion Show for Thai Airways International first flight debut