THE BEGINNING OF A NEW 'ATELIER PIPCHITA' BRANDING AND SUCCESSION
Before becoming nationally and internationally recognized for her distinct chic designs Madame Pichitra first opened her boutique in 1980. To do so, she has brought together a multitude of artists and artisans (craftspeople) to her brand, which today as Creative director. Through her outstanding knowledge and background, she presents unique pieces, handmade, of extraordinary quality, witness to a wealth of history.
In 2004, she became the first Thai designer to appear at Fashion Week in Milan. Nowadays, Pichitra is accompanied by her daughter Tatim Rucksajit (3rd generation) and is passing down to her to bring freshness, passion and business sense to Atelier Pichita and still values the authentic Brand DNA as her mother started the brand.
Atelier Pichita utilizes only the richest of fabrics are chosen for creating both wearable art pieces and home textile decorative items. ATELIER PICHITA is punctuated by the legacy of a deep knowledge and culture, but the brand is distinguished by the passion it testifies through its creations without forgetting its honesty and its integrity. Those are the words of this famous Haute Couture house. Indeed, that's how Madame Pichitra wishes to share her strong vision of the world and fashion.