A New Chapter in Legacy and Succession

The Emergence of Atelier Pichita: A New Chapter in Legacy and Succession

Madame Pichitra Boonyarataphan founded Atelier Pichita in 1980, quickly establishing herself as a trailblazer in the fashion world. With a vision to create exceptional, handcrafted designs, she brought together a talented team of artisans, ensuring every piece reflected unparalleled craftsmanship and quality.

In 2004, Madame Pichitra became the first Thai designer to showcase at Milan Fashion Week, marking a milestone in her career. Today, the brand continues to flourish under the guidance of her daughter, Tatim Rucksajit (third generation), who brings fresh energy, passion, and business acumen while preserving the core values and legacy established by her mother.

At Atelier Pichita, only the finest fabrics are selected to create both wearable art and luxurious home textiles. The brand stands as a testament to a rich cultural heritage, driven by passion, integrity, and an unwavering commitment to excellence. Madame Pichitra’s vision remains the heart of the brand, blending timeless tradition with a forward-thinking approach to fashion.