ATELIER PICHITA Brand Story

A Strong History and Vision

Founded in 1980 by Madame Pichitra Boonyarataphan, ATELIER PICHITA is the culmination of craftsmanship and passion that has endured for over 42 years. This Haute Couture house embodies an exceptional world shaped by the expertise and artistry of this Thai designer and artisan. Madame Pichitra has preserved her family's legacy as a pioneer in Thailand's fashion industry while also founding the Rapee Institute of Fashion.

Before embarking on her successful career, Madame Pichitra trained as a mannequin, also known as a model, at Torrente Haute Couture. She graduated from Pensionnat Valmont in Lausanne, Switzerland, and earned her diploma from Jeoffrin Brys in Paris, France. She later applied her extensive knowledge and skills, shaped by her distinguished heritage and upbringing, to become a master craftswoman.

Inspired by her cultural roots and contemporary trends, Madame Pichitra's creations have graced numerous fashion events. Over time, she has built a unique fashion world, establishing ATELIER PICHITA as a leading name in the Thai fashion industry.

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