Haute couture vs couture: what’s the difference?

Whether you’re a long-time lover of fashion, just becoming interested, or just a little curious, you  absolutely need to know about the rules of high fashion— namely couture. 

You can’t interchange couture and haute couture. Well, you could try. But, you’d have the  French government to answer to. They aren’t the same. And in this blog, we’ll explain how they  aren’t and recommend a fantastic brand to start your runway fashion journey with. 

What is the difference between couture and haute couture? 

Couture is any fashion piece that’s handmade and one-of-a-kind. However, haute couture is  high fashion clothing or also known as high-dressing made by atelier / fashion houses regulated  by the French government. To be an haute couture fashion brand, you’re required to have an  atelier (small boutique) in Paris with a minimum of 15 employees who work full-time and  showcase at least 35 looks at a fashion show every year.


Atelier pichita Haute couture

Brands like Atelier Pichita and PICHITA are haute couture, while well-known brands like Tom  Ford aren’t because they haven’t technically met all the criteria set out by the Chambre  Syndicale de la haute couture.  

Meet us at our Atelier Pichita 

Masterpieces. Madame Pichitra Boonyarataphan’s collections are created to inspire you to  enjoy ethereal designs, keen attention to detail, and only hand-picked, exclusive looks.  

Our atelier is the true definition of haute couture with our three signature collections:

Pichita Haute Couture

pichita haute couture
This collection is for the lovers of the sophisticated, classy look that can also turn heads on a  runway or on the street any day.
wearable art couture

For those days when you want to channel your delicate inner beauty, the designs on this collection are all light and beautiful--almost as if they’re too delicate to be real.


If you prefer playful and light outfits that are absolutely stunning but complement your youthful  beauty, start here.

Madame Pichitra haute couture

Exclusive custom-fitted clothing


Atelier Pichita specialises in limited-edition pieces that are one-of-a-kind. However, they’re so  exclusive that you have to book an appointment to have your look fitted and designed  specifically for you.

The pieces are made with the finest fabrics and delicate embroidery and feature bright colors  and playful patterns.

If you’re looking for unique, exclusive pieces that drape perfectly on your form, this atelier is the  best choice.

Haute couture and couture are not the same. Haute couture is regulated by the French  government, while couture is any one-of-a-kind, handmade design. To really step into the haute  couture world, we recommend a high fashion pioneer like Atelier Pichita. The brand’s keen  attention to detail, beautiful and delicate designs with bright colors, and gorgeous patterns will  make you the envy of any crowd. Become an exclusive owner of a signature piece of haute  couture when you book an appointment.